Are you aware that the second most popular search engine used on the Internet is YouTube? Are you also aware that over 60 hours of video is uploaded to YouTube every minute of every day? YouTube is now an important part of the web that many people use on a daily basis.

The reason YouTube is so popular is that it is always easier to get the message across using video. Try it for yourself, do a search for some sort of tutorial or how to (and it doesn’t have to be about technology). You’ll generally be very surprised at the quality of the results that get returned as well as the number of hits you receive.

So as a business tool, YouTube is a great resource for locating information in an easy to digest manner. It should also be a tool that you consider using to promote your business. How can you do that? Every business has a significant amount of Intellectual Property (IP) that it maintains and helps to set it apart from the competition. Such information can be recorded and uploaded to a dedicated YouTube channel. Once there it can be directly embedded in web pages, sent via social media and shared via email. More importantly it will also be indexed by search engines.

One of the things that works best are tutorials and how to’s showing people how to accomplish tasks. Even though you may consider these tasks too simple, if you can help someone then there is a good chance they will walk away with a good feeling about your business and they are then more likely to spread the word about your business. It doesn’t have to be anything too detailed, the most successful is to keep the video short and focused on a single topic.

YouTube also provides publishers with extensive analysis tools to allow them to track exactly how their videos are performing and who is watching them. If you are a little short of inspiration take a look at the what many of the more successful businesses are doing and how they are using YouTube to effectively grow their business.