We wanted to share a couple of quick tips to help you get the most out of your email system. The first one comes with a disclaimer; it doesn’t relate to essential reading (for example, the publication you are reading right at this moment!)
Tip number one is unsubscribe from junk. When you’ve been employed in the same position for a period of time, your early enthusiasm for all things published starts catching up with your inbox! Re-examine those email alerts and lists you signed up to years ago. Is the information still relevant? Go on a reverse subscription rampage and instead of just deleting the next email that comes in, navigate to the unsubscribe page and free yourself for good.
Tip number two, allow your marketing department to use your signature to advertise goods and services. There are software programs that enable the marketing department to make universal updates to graphics in everyone’s signature – so as new products or services are being promoted, you can push information out via everyone’s signature block!