One of the growth areas that is being targeted by many software companies is in-car smart devices. Microsoft, Google and Apple all currently have solutions for ,and many are now striking deals with car manufacturers to have these devices provided as standard.

Given the amount of time that people spend in their vehicles, combined with how sophisticated modern cars have become, having all this linked to a central ‘brain’ that can communicate to the outside world totally hands free makes a lot of sense.

Imagine a world where your tyres automatically let you know how worn they are or whether they are below the optimal inflation level resulting in poor fuel efficiency. Or a world where you can be warned of things like potholes or debris on the road well ahead of time. It makes sense doesn’t it?

Of course there are the cynics that say this merely provides another avenue for software vendors to push their wares, even advertising directly to you while monitoring even more deeply where you go.

Both sides of the argument have validity but at the end of the day most people are already electing to have the convenience of a smart devices in their cars (i.e, their phone). Having something like this built into a car by default, and configured appropriately so all you need to do is get in and drive, is a very compelling argument for the average motorist.

Smarter devices in cars is simply a further indication of the truly connected world we are living in.